“The Creative Drive” – More than snow on Dachstein and Planai

Abstract

Planai-Hochwurzen-Bahnen is more than just a mountain ski resort. A total workforce of up to 360 people on Planai, Hochwurzen, Dachstein Glacier and Galsterberg wants to turn „guests“ into real „fans“.

Markus Zeiringer (Head of Marketing) presents innovative projects on Planai and Dachstein Glacier and the creative approaches behind the scenes.

Slide contents

• The Creative Drive
• Planai-Hochwurzen-Bahnen
• Location
• Schladming-Dachstein: 180 km slopes, 9 mountains, 81 lifts
• The Nightrace
• FIS Alpine Ski World Cup Finals 2012
• FIS Alpine Ski World Championships 2013
• Investment
• Investment - example
• More of the same?
• More of the same - example
• More of the same?
• Be in the heads of the consumers
• Be in the heads of the consumers - map
• Be in the heads of the consumers - idea
• BE DIFFERENT. Innovate!
• Be creative.
• Employees!
• Workshops & Trainings: 500 ideas
• Planai Academy - 1
• Planai Academy - 2
• Company Outing
• Motivating employees
• Implementation
• The Creative Drive on Dachstein
• Sky Walk
• Ice Palace - 1
• Ice Palace - 2
• Ice Palace - 3
• Ice Palace - 4
• Sunrise at the Dachstein Glacier
• Austria‘s National Skitour
• Via Ferrata „Sky Walk“
• The Creative Drive on Planai & Hochwurzen
• Music Slope
• Funparks
• Ski-Opening - 1
• Ski-Opening - 2
• Skiing in Paradise - 1
• Skiing in Paradise - 2
• Skiing in Paradise - 3
• Skiing in Paradise - 4
• Skiing in Paradise - 5
• Skiing in Paradise - 6
• Skiing in Paradise - 7
• The value of an idea lies in the using of it
• Awards
• Best Ski Resort: Mountain Management
• See you in Schladming