eTourism Strategic Marketing revolution through technology enabled experiences and augmented reality
Director of eTourism Lab Dimitrios Buhalis
March 2013
Slide contents
eTourism Futures : Experience, Co-creation, Context-Awareness and Augmented Reality Applications Professor Dimitrios Buhalis Bournemouth University President IFITT www.bournemouth.ac.uk/icthr www.buhalis.com
Tourism and the Business Environment – Day 1
- Tourism and the Business Environment – Day 1
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
Theoretical Background
What are Experiences?
What are Experiences?
What are Tourist Experiences?
What are Tourist Experiences?
why experiences are important?
why experiences are important?
why experiences are important?
why experiences are important?
Experience Economy
Experience Economy
Experience Economy
Experience Economy
Technology Enhanced Tourist Experiences
Technology Enhanced Tourist Experiences
Technology Enhanced Tourist Experiences
Experience Co-Creation
Experience Co-Creation
Experience Co-Creation
Experience Co-Creation
- THE CONSUMER (E-TOURIST) IS THE CENTRAL ELEMENT OF THE EXPERIENCE
