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Travel-Zoom 2013
Maximise your B2B marketing: how to connect with the travel trade
Adela Cristea, Hilton, Austria, Head of Marketing & Communicatio Magdalena Osmola
March 2013
Slide contents
European Tour Operators Association (ETOA)
Quick Facts
ETOA Members: Global Buyers
ETOA Members: Global Buyers
ETOA Members: European Suppliers
ETOA Members: European Suppliers
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
What we do?
Maximise your B2B marketing: How to connect with the travel trade
B2B vs B2C
Why B2B marketing?
Why B2B marketing?
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how
B2B marketing know-how