How to become a successful tourism destination: A step by step brand assessment
  • Strategy Director, Bloom Consult Gonzalo VILAR, Strategy Director, Bloom Consult Gonzalo VILAR, Strategy Director Gonzalo Vilar
  • March 2013

Slide contents

  • To be a tourism destination
  • You need to be on the map
  • You need to be on the map
  • You need to be on the map
  • How can you do an initial assessment of a tourism destination?
  • Luxembourg is not a tourism destination
  • Rocinha is indeed a tourism destination
  • We encourage you to start using the initial assessment methodology
  • and start to create powerful tourism destinations!
  • Thank you!